SEO Search Engine Optimization
- A process of improving your ranking within search engine results to achieve an increase in natural (organic) traffic. The higher your site is in the search engine results page, the more traffic and sales conversions you will obtain.
Definition of SEO from Wikipedia.
| PPC Pay per Click Management
- With the majority of search engines selling the premium position listings on a cost per click basis, it is simply the most effective way of reaching your customers. A well-managed Pay-Per-Click advertising campaign is an invaluable form of online marketing.
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